Case Study: Raise the Bar; Restaurants Canada

Gabor Group client Restaurants Canada needed to raise awareness about the unfair provincial liquor laws that affect bars and restaurants differently across the country.

To accomplish this, Gabor delivered a campaign that presented a detailed report card awarding grades and comparing liquor laws by province. It included an engaging infographic highlighting strange, still-on-the-books provincial liquor laws, and a digital and social media campaign targeting provincial decision makers and exposing outdated and unfair laws.

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Raise the Bar placemats with wacky facts and unfair liquor laws

Gabor created a dedicated CNW Content Centre microsite telling Restaurants Canada’s story. Traditional and social media relations tactics were used including a national news release and op-ed articles for major dailies.

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Total Reach for Gabor Raise the Bar campaign

Total reach was an impressive 12,888,371 impressions. According to Restaurants Canada shortly after this campaign, “This campaign has already brought favourable response from the provincial stakeholders.”

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