Behind the Scenes: RECO Ad

The ask from RECO (Real Estate Council of Ontario) was to create an ad for the widely distributed home edition of Toronto Life. In a topic dedicated publication a message can get lost in all the same noise. To that end – we felt that producing a contrasting idea was best in garnering attention. After numerous concepts, the one selected focused on the juxtaposition of surfing the web for welcoming information and the welcome mat on a home.



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